KOL STRATEGY

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Jan 29 2026BUSINESS

MOGU: Fashion, Figures, and Future

In the first half of 2026, MOGU, a major player in China's online fashion scene, showed some impressive growth. The company's focus on live-streaming and working with key opinion leaders (KOLs) paid off, with a 24% increase in gross merchandise value (GMV). Total revenue also saw an 11% boost, reach

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