Let's talk about ice cream. Ever tried selling it to someone who prefers salt? A fool's errand. That's why splitting customers into groups is so important in digital marketing. It's about making sure your message lands with the right people, not just throwing darts in the dark. So, how do y
Is there a way to help adults change the things they do to look after themselves? Santé publique France is testing a digital way to do this. This isn't just a plan to add some information but it's a main effort to change a person's life. Think about adults in their 40s and 50s, it's an impo
There is only one massive event where entertainment and advertising collide. It is the Super Bowl. The 2024 game will be played on February 9th and will be broadcasted on Fox. The Super Bowl is the biggest advertising event of the year. Do you want to know why it's so expensive? Because it reac
In the world of business, TikTok has become a powerhouse for entrepreneurs. CharCharms, a company specializing in custom water bottle accessories, seized this opportunity. Leaving college and stepping into the world of entrepreneurship, Charlotte Trecartin, the founder of CharCharm
Google is tinkering with Opinion Rewards. Users who opt for personalized ads could see more surveys as a reward. Data sharing happens when you collect more surveys. The latest app version 2025012701 is showing clues about a new deal. This trade-off isn't new. The Google Opinion Rewards platform hasn
Picture this: A hot dog joint now ranks at the top, as the top dogs. Think of how the group made such a splash in the middle of a tough economic period. Portillo’s owes its success largely to its no-nonsense pricing and hearty portions. Portillo’s is the go-to
Imagine the Super Bowl. What do you see? Football and commercials. Lots of commercials and some of them bring in big names. Let's talk about candy. It's a Big Game that features hot commercial spots for big brands. So, what's the buzz? Reese’s has a different plan. No movie stars or musici
Imagine this: you're a teenager, and you're scrolling through your phone. Suddenly, you see an advertisement for a tasty snack. It features a familiar face - a celebrity or someone who looks just like you. This scenario happens all the time, and it's not just about snacks. It's about how food compan
Adam Scott, known for his role in 'Severance, ' recently talked about a fun marketing stunt for the show. The campaign, held at New York City's Grand Central Terminal, recreated the office setting from the Apple TV+ series. Scott and his co-stars spent three hours inside a green office cube, simulat
Nintendo has finally unveiled its new console, and it's called the Switch 2. You might be thinking, "That's it? " Well, experts say this straightforward name makes a lot of sense. Dr. Serkan Toto from Kantan Games thinks it's a smart move. He says, "Thank goodness Nintendo didn't try to get creative
