MATTELS HOLLYWOOD EXPANSION

Jun 06 2026ENTERTAINMENT

How Toy Makers Chase Big Screen Dreams

Mattel wants to prove that their toys can work as movies, not just playthings. After Barbie shocked Hollywood with a $1. 5 billion hit, the company bet heavily on another icon: He-Man. The blue-haired hero ruled toy aisles in the 1980s but now struggles to feel modern. This weekend, a $170 million H

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