MATTELS

Jun 06 2026ENTERTAINMENT

How Toy Makers Chase Big Screen Dreams

Mattel wants to prove that their toys can work as movies, not just playthings. After Barbie shocked Hollywood with a $1. 5 billion hit, the company bet heavily on another icon: He-Man. The blue-haired hero ruled toy aisles in the 1980s but now struggles to feel modern. This weekend, a $170 million H

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Nov 20 2025BUSINESS

Mattel's Big Splash: Turning Toys into Experiences

Mattel, known for its toys, is diving into a new adventure: indoor water parks. This move comes after a tough financial quarter, where the company didn't meet Wall Street's expectations. But Mattel's CEO, Ynon Kreiz, sees a silver lining. He believes the company's brands still have strong consumer d

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