A Dubai-based company is stepping into a crowded market with a fresh approach. Instead of just creating ads, it wants to turn brand messages into full-fledged stories that people actually want to watch. The firm plans to work across movies, TV shows, music, and even kids’ content—helping companies b
The Middle East and North Africa (MENA) region is facing a significant health issue: more older adults, especially those 85 and older, are getting cancer. This problem is growing faster here than in many other parts of the world. From 1990 to 2021, the number of new cancer cases in this age group in
Breast cancer is a big problem in the Middle East and North Africa (MENA). It is the second most common cancer in the world. In 2022, it was the fourth leading cause of cancer deaths. The MENA region is expected to see the biggest increase in cancer cases in the coming years. This is due to populati
Hey there, let's talk about something important but rarely talked about: men's sexual and reproductive health (SRH) in the Middle East and North Africa (MENA). It turns out, culture plays a huge role in how men think about and take care of their SRH. But guess what? No one had really studied this be
