Let's dive into the world of political ads and explore the psychological techniques used to sway voters. Many of us focus on the big picture, like the three "Ms": money, media, and maps. However, what about the micro-scale, the hidden battlefield inside our brains? Winning elections is not just abou
As we blast off into space, our taste buds remain on Earth, vulnerable to the whims of our environment. Astronauts on the International Space Station (ISS) have long reported that their food tastes dull and flavorless, a phenomenon that food scientists are eager to understand. To uncover the secrets
Taylor Swift's Instagram post announcing her support for Kamala Harris has sparked debate on its potential impact on voter turnout and election results. But how significant is Swift's endorsement, really? Is it a momentous event or just a celebrity's opinion? The answer lies in understanding the psy
Donald Trump's niece, Mary Trump, a trained psychologist, is sounding the alarm about her uncle's mental state, claiming it's deteriorating and that the media isn't doing enough to address it. Mary Trump believes that Trump's recent rambling answers to policy questions, like his response to a ques
LSU is taking a proactive approach to athlete well-being by bringing in mental health professionals. Dr. Lakeitha Poole, the Assistant Athletic Director of Psychology and Counseling, works with athletes to improve their mental game. She emphasizes that athletes today face unique pressures compared
A groundbreaking new study from the University of Brighton in the UK has unveiled the Kink Orientation Scale, an online test that measures your personal 'kink factor' and sheds light on the diversity of human sexuality. This 18-question test embraces both real-life and fantasy kink enthusiasts, val
