RECOMMENDER SYSTEMS

Nov 16 2025TECHNOLOGY

Boosting Ad Clicks: A Smarter Way to Predict What You'll Click

Predicting whether someone will click on an ad is a big deal for online platforms. But current methods have some issues. They don't use enough outside information. And they can't quickly figure out what a person is interested in. A new approach called Large Interest Network (LIN) tries to fix these problems. It uses big language models to create detailed profiles fo...

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Nov 13 2025TECHNOLOGY

Why Do We Keep Seeing the Same Old Stuff?

Ever notice how your music, movie, or anime recommendations often seem to be the same popular stuff everyone else is into? This isn't just a coincidence. It's a problem called popularity bias. This happens when recommendation systems, those AI tools that suggest what you might like, favor the most popular items over lesser-known ones. This bias can lead to a vicious...

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Jul 09 2025TECHNOLOGY

Smarter Movie Picks: How AI is Changing How We Choose Films

AI is changing the game in how we pick movies. Think about it, how many times have you scrolled through endless options, unsure of what to watch? Recommender systems are here to help. They sift through tons of data to suggest movies tailored just for you. This is especially useful in e-commerce, social media, and entertainment. One big challenge is figuring out what...

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Apr 30 2025TECHNOLOGY

Personalized Marketing: The Power of Graph-Based Recommendations

Personalized marketing is all the rage these days. It is the key to helping users find exactly what they are looking for, quickly and easily. But traditional recommendation systems have their limits. They struggle with complex user behaviors and sparse data. This makes it hard to understand the relationships between different types of interactions and long-term depen...

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Jan 31 2025HEALTH

Bridging the Gap: How Health Tech Can Fight Inequality

Imagine a world where health advice is as personalized as a Netflix recommendation. Health recommender systems (HRS) are stepping into the game as an emerging field in digital health. These smarts systems assess information from multiple layers of influence that shape our habits and decisions about health. We are talking about our family, friends, community, and even...

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Jan 29 2025TECHNOLOGY

Love Match: Using Dating Theory in Online Recommendations

Imagine if dating theories could help you find the perfect match online. Our project aims to do just that. By blending dating theories with recommender systems, we hope to make online dating more effective. We all know that dating isn't just about swiping right. It involves understanding compatibility and preferences. Dating theories can provide insights into these ...

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