Altadena's Beauty Store Bounces Back

A local beauty spot in Altadena is back on its feet and ready to spread some positivity. The owners of Simply Divine Beauty Supply, a small black-owned store, had a close call with the Eaton Fire. It was just a little damaged, but it could have been a lot worse. The fire made the owners think about how they can help their community. The owners, Keshia and Steve Darden, have a deeper purpose than just selling products. They're all about building relationships. Keshia started her journey right after high school, getting her license and opening a salon and barbershop. She knows the struggles of the beauty business and the hard work it takes to succeed. When they moved to Altadena in September, they were excited to open a school in March. But the fire delayed their plans. Altadena is a diverse place, and the owners feel welcome there. They're proud to be part of the community and want to help it grow. Small businesses are the backbone of many cities, and the Dardens want to give back. They opened their doors to those affected by the fire, offering a listening ear and some food. They even gave away school supplies and backpacks to kids in need. The Dardens are determined to rebuild and stay in Altadena. They want to see the community thrive and the next generation benefit from their hard work. They're not just in it for the money; they genuinely care about the people around them. They believe in the power of community and want to make a difference. The Eaton fire was a wake-up call, but it didn't stop the Dardens. They're back and ready to make an impact. They want to see the community come back and rebuild. They want to see the generations behind them reap the benefits of their hard work. They want to see the community thrive and continue living in the Altadena community. They want the community to come back and rebuild safely. They want the generations behind them to reap the benefits of their hard work. They want to see the community come back and rebuild safely. They want to see the community come back and rebuild safely. They want to see the community come back and rebuild safely. Fire can be devastating, but it can also bring people together. The Dardens are a great example of how a community can rally around each other in times of need.