Friendship & Business: Secrets from Long-Time Pals

Savannah James and April McDaniel have been friends for a long time—about 15 years. They've done something amazing: they've turned their friendship into a business partnership. In April, they launched the "Everybody's Crazy" podcast, and they also started Let It Break, a community for women to connect and grow together. But what makes their friendship work so well that they can run businesses together? Savannah and April shared their secrets with CNBC Make It. First, they believe in being real with each other. "Be yourself, " says April. "You shouldn't worry about how your friend might react if you share your feelings. " It's all about honesty. Second, they create a safe space. Savannah explains, "Ask how your friend really feels. Not just what they've been up to. " She says it's crucial to show genuine concern and not judge each other. It's like having a safe haven where you can be open and get good advice. Before diving into business with a friend, consider these points.