From Healthcare to Havanans: A Surprising Business Shift

Latosha Veney had zero experience with cigars when she took over Tailored Smoke, a Newport News lounge, after a business partnership fell through. Two years later, she's not just running the place—she’s built it into a must-visit spot where smokers gather to relax and socialize. The lounge recently moved to a bigger space where members can enjoy their cigars, eat, drink, and network without leaving. With over 500 members and 35 VIPs, the club isn’t just about smoking—it’s a full dining and entertainment experience. Veney juggles multiple businesses, including a home healthcare agency and an event space. Though she once worked behind the scenes, owning a cigar lounge forced her to step into the spotlight. She admits the transition wasn’t easy—public speaking and networking used to make her nervous. But she found a way to connect it back to her healthcare roots: treating customers like guests in her home. The result? A welcoming environment where regulars feel like family.Most cigar clubs attract retirees, travelers, or government workers with deep pockets and a taste for bourbon. Tailored Smoke caters to this crowd while adding a twist: local women have even formed their own cigar club, proving the hobby isn’t just for men. Veney keeps the selection fresh by asking members what they want to smoke next and adjusting inventory accordingly. For those willing to pay, a VIP locker stores prized cigars, and monthly perks include discounts and exclusive tastings. Beyond cigars, the lounge doubles as an event hub with live music, comedy nights, and networking sessions. Events like these help bridge gaps between different groups—whether cigar enthusiasts, bourbon drinkers, or just socializers looking for a unique hangout. Veney’s goal? To make Tailored Smoke feel like a second home where conversation flows as smoothly as the drinks. With six days a week of operation, there’s always something happening for visitors to enjoy.