TECHNOLOGY

How AI is quietly changing your money apps

Fri Apr 18 2025
AI is becoming a big deal in the world of finance technology. It's like the internet was a few decades ago – once it becomes common, it will be hard to imagine life without it. Many fintech companies are already using AI to make their apps better. Some are leading the way, while others are just adding AI for show. But most are using it to truly help their users. One area where AI is making a big difference is in decentralized finance, or DeFi. This is a part of the financial world that is more tech-savvy and open to new ideas. AI agents can handle tasks like optimizing investments and rebalancing portfolios. These agents are becoming a normal part of DeFi apps, thanks to projects that provide the computing power they need. Soon, AI will be a seamless part of DeFi, and users won't even notice it's there. AI is also great at spotting fraud. It can monitor apps 24/7 and spot unusual behavior, like someone accessing an app in a strange way. This makes it perfect for keeping fintech apps secure. From the user's side, not much changes – except that their app is now protected by AI. Behind the scenes, the AI is always watching for anything suspicious. Another way AI is helping is by providing personalized financial advice. It can analyze a user's data, like their spending habits, to give tailored recommendations. This is a big step up from the old way of using user preferences and past behavior. AI can provide more accurate and up-to-date advice, making it a valuable tool for financial planning. AI is also changing the way credit scores are calculated. It can analyze alternative data, like social media activity, to assess creditworthiness. This can lead to fairer decisions, but it also raises privacy concerns. AI needs to strike a balance between using rich datasets and protecting user privacy. Lastly, AI is improving customer support through chatbots. These bots can understand and respond to user queries in a more human-like way. They can also resolve issues quickly or escalate them to a human if needed. This makes AI-powered chatbots a better option than automated phone services. In the end, AI is becoming a normal part of fintech apps. It's not a solution on its own, but a tool that can make apps better. It's automating tasks, keeping apps secure, providing personalized advice, and improving customer support. As AI becomes more common, it will be hard to imagine fintech apps without it.

questions

    What if your AI financial advisor starts giving you investment tips based on your favorite memes?
    In what ways can AI enhance core functionalities in consumer fintech apps, and what are the potential drawbacks?
    Imagine if your AI chatbot started flirting with you instead of solving your support issues!

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