Lake Como’s New Luxury Spot: A Fresh Take on Classic Charm

The new Lake Como EDITION opened last week, drawing a mix of Hollywood names and local creatives to its grand debut. The hotel is part of Ian Schrager’s upscale brand, known for blending sleek design with a sense of place. Guests kicked off the weekend with a relaxed lunch outdoors at Al Veluu, a hillside restaurant that offers sweeping views of the lake. The property’s spa, called The Longevity Spa, featured a range of modern treatments such as cryotherapy, LED light therapy, and Turkish baths. A later highlight was a ride on Como’s traditional wooden Lucia boats, giving visitors a leisurely tour of the water. Martha Stewart was seen dining at Renzo, the hotel’s second‑floor terrace restaurant. She praised the staff as “handsome” and highlighted two nights of meals prepared by chef Mauro Colagreco, a three‑Michelin‑star chef from France. Her Instagram post showed off the stunning lake view and the restaurant’s contemporary Italian dishes.Other notable attendees included actress Wallis Day, designer Douglas Friedman, and Ferragamo’s creative director Maximilian Davies. The weekend concluded with a private dinner at Cetino, Colagreco’s flagship restaurant, followed by music and dancing in the lobby bar. The hotel itself sits on a historic 1830s palazzo, keeping its original façade and French balconies while adding modern comforts. Inside, marble arches, terrazzo floors, and floor‑to‑ceiling windows create a luxurious yet airy atmosphere. A new reflection pool and fountain greet guests at the entrance, blending old charm with fresh design. Cultural programming was a key part of the opening. Activities ranged from guided hikes around the lush property to art and design installations that honor Como’s heritage while showcasing contemporary Italian talent. The opening mixer featured drinks from Katkoot, a fashion‑inspired wine brand loved by celebrities like Rick Owens and A$AP Rocky. “The Lake Como EDITION marks a new chapter for the brand, ” said George Fleck, senior VP of global brand strategy. “It marries classic glamour with modern luxury, setting a new standard for individuality and sophistication in the region. ”