Hiring the first CMO for a YouTube superstar’s growing empire

MrBeast is building more than just viral videos these days. His company, Beast Industries, wants to go mainstream with movies, snacks, and even banking apps. Now it needs a marketing boss to make it all happen. This isn’t just another corporate hire—it’s a chance to shape a brand that started as a single YouTube channel and now has 477 million subscribers. The new CMO won’t just cheerlead for snack bars. The job covers everything from getting people into theaters for MrBeast’s voice role in "Angry Birds Movie 3" to convincing stores to stock Feastables bars. They’ll also pitch phone plans, checking accounts, and whatever else Beast Industries launches next. The catch? The company still acts like a fast-moving startup, not a polished corporation. That could scare off marketers used to big budgets and clear rules.Jeff Housenbold, the CEO brought in to steady the ship, is leading the search with the help of the chief people officer. They want someone who can grow a business beyond its founder’s fame. That’s easier said than done. Past hires like Beau Avril from TikTok and Corie Henson from NBCUniversal show Beast Industries is serious about expanding. But building a Disney-style empire takes more than star power—it takes a leader who can turn viral moments into lasting brands. The company’s recent deals prove the ambition. A partnership with Starbucks poured energy drinks and snacks into a reality competition. Salesforce used MrBeast’s young fanbase in a Super Bowl ad. These moves aren’t just about ads—they’re about proving Beast Industries can sell more than just views. Finding the right person won’t be simple. Candidates must love the chaos of a young company that still operates like a creator’s bedroom, not a corporate office. Moving to Greenville, NC, where many employees work, could be a dealbreaker for some. Others might see it as a chance to work with one of the most successful creators on the planet. Either way, the job demands someone who’s both a sharp marketer and a bold thinker.