The Mystery of 67: How a Number Became a Global Phrase

In 2025, the word of the year was not a word at all, but a number: "67". This number became a popular phrase among young people, and it's not just any number, it's pronounced "six-seven". It's not clear where it came from, but it's been used in different ways by different people. Some say it means "so-so", while others use it to say "maybe this" or "maybe that". It's part of a trend called "brainrot slang", which is all about being silly and having fun with language. The phrase "67" has a rich history. It's been linked to a song by Skrilla, a tall NBA player named LaMelo Ball, and even a kid who went viral for using the phrase at a basketball game.Experts say that "67" is more than just a meme. It's a way for people to connect and express themselves. It's also a sign of how quickly language can change and spread around the world. In fact, the use of "67" in digital media skyrocketed in 2025, showing just how popular it had become. Other words that were considered for the word of the year included "agnetic", "aura farming", "Gen Z stare", "overtourism", "tariff", and "tradwife". But in the end, "67" stood out as the most popular phrase of the year.