Why pet owners are choosing pet-friendly luxury stays over family travel

More Americans are skipping kids to prioritize pets, and hotels are taking notice. Instead of planning family vacations, couples with dogs are booking high-end stays where their furry friends get VIP treatment. At one Cincinnati hotel, guests can order steak and rice for their dogs through room service while owners relax nearby. Some even get massages while their pets enjoy grassy areas and special amenities. This trend reflects a shift in priorities. Many millennials find raising kids too expensive, especially with rising costs for childcare, healthcare, and housing. Instead, they funnel their money into lavish trips with their pets—spending extra on dog-friendly hotels, pet spas, and even first-class travel for their animals. Some hotels now offer gourmet dog menus, cozy pet beds, and designated walking areas to attract these spenders.But is this just another way to splurge on pets—or a sign of deeper societal changes? Many couples now see dogs as emotional replacements for children, treating them like family members. Some travel exclusively to places that welcome dogs, refusing to leave them in kennels. For others, having a pet makes travel easier, as dogs can serve as icebreakers in new places. Not everyone loves the trend. While some hotels waive pet fees to appeal to this crowd, others highlight their dog-friendliness upfront. Some travelers even book rooms far from other pets to avoid disruptions. At one California resort, guests can choose between quiet areas and lively spots where dogs play—similar to how some parents prefer sections away from noisy kids. At the end of the day, pets bring joy without the long-term commitments of raising children. For these travelers, luxury isn’t about fancy experiences—it’s about sharing memorable moments with their dogs.