Meta's New AI Leader: A Fresh Start for Clara Shih

Clara Shih, formerly the CEO of AI at Salesforce, has joined Meta to lead a new business-focused AI group. This group aims to make advanced AI tools accessible to businesses using Meta's apps. Unlike other companies, Meta doesn't sell AI subscriptions but plans to enhance its apps using its Llama large-language models. The new AI tools could help businesses create ads more efficiently, potentially boosting Meta's ad revenue. Shih's move comes as Salesforce faces slow growth and increased competition in AI. Shih's new role at Meta is a significant shift from her previous position at Salesforce, where she led AI efforts that faced challenges. Meta's unique approach to AI, focusing on open-source methods and integrating AI into existing apps, could provide a fresh opportunity for Shih. The potential of AI-generated ads and content could significantly impact how businesses operate on Meta's platforms.