Paradigm's Two Twelve Ignites Boiling Point Entertainment: A Sizzling Entry into Unscripted Culinary Production

In a bold move that's sure to shake up the culinary world, Paradigm Media Entertainment's Two Twelve Management & Marketing has announced the launch of Boiling Point Entertainment. This new production company is set to focus on food and lifestyle, making it the latest agency to dive into the unscripted content creation realm. With giants like Endeavor and UTA already staking their claim, Paradigm's foray into this space is a scrumptious serving of ambition. Two Twelve's expansion comes two years after Paradigm acquired three management and marketing companies specializing in broadcast news, culinary, and on-air media personalities. This strategic move laid the groundwork for the creation of Paradigm Media Entertainment. Boiling Point Entertainment has struck a first-look deal with ITV America's High Noon Entertainment, a prolific producer of series such as HGTV's Fixer Upper, Good Bones, and Farmhouse Fixer, TLC's Cake Boss, and Hulu's Superhot: The Spicy World of Pepper People. Under this partnership, Boiling Point will develop unscripted content for High Noon Entertainment to package, produce, and sell across all platforms, both domestically and internationally. The company is currently working on formats and content for its culinary and lifestyle creators, which include Two Twelve clients such as Esther Choi, Anne Burrell, Geoffrey Zakarian, Amanda Frietag, Jet Tila, Michael Symon, Ayesha Nurdjaja, Antonia Lafaso, Claudette Zepeda, Marc Murphy, Andrew Zimmern, Zac Young, Rocco Dispirito, Jose Garces, Jonathan Waxman, Gavin Kaysen, Jess Pryles, and Tim Hollingsworth. Scott Feldman, president of Boiling Point Entertainment and Two Twelve, expressed his excitement about the partnership, stating, 'We are thrilled to join forces with High Noon Entertainment, a titan in the unscripted culinary sphere, to cultivate fresh ideas and talent in the marketplace, thereby fueling opportunities for unscripted culinary creation. '