The 2026 Trendsetters: What's Hot and Why

The beauty and fashion world is always changing. Right now, people are loving simple, clean looks. Rhode, a brand bought by Elf Beauty for a huge $1 billion, is a big part of this trend. Their products, like the Peptide Lip Tint and Pocket Blush, are super popular on TikTok. These items are loved for their easy-to-use packaging and the soft, glowing skin effect they give. But Rhode isn't the only brand making waves. Korean beauty brands are also becoming more popular in the U. S. Toner pads from brands like Medicube and Hanyul are trending on TikTok. These pads are packed with good stuff like Vitamin C and Niacinamide, and they're affordable too. When it comes to fashion, slim sneakers are in style. Brands like Puma and Onitsuka Tiger are leading the way. But if you're looking for something new, check out the Adidas Tokyo sneakers. They're compact and have a thin sole, perfect for a sleek look.For bags, people are going for affordable luxury. JW Pei's "Hana" bag is a hot pick. It's been featured on TikTok and has a unique shape and clasp. The bag comes in different sizes and is priced reasonably. Athleisure is also big right now. Alo's Suit Up Trousers are a top choice. These pants are loose-fitting and have a distinctive waistband. They're perfect for traveling and give off a "clean girl vibe. " Hydration is important, and the Owala Freesip water bottle is still a favorite. It comes in different colors, and the "Black Cherry" version is especially popular. But there's a new competitor: HydroJug. Their Traveler bottle is similar to the Stanley Cup but doesn't leak as much. The "Espresso" model is a TikTok favorite. Lastly, small digital cameras are making a comeback. The Canon G7x Mark III is a top pick, but if you're on a budget, the Kodak Pixpro FZ55 is a great alternative. These cameras are perfect for capturing high-quality photos on the go.