TECHNOLOGY

The Road to Self-Driving: Ford's Take on Tesla and Waymo

USAWed Jul 02 2025
Ford's top boss, Jim Farley, recently shared his thoughts on self-driving cars. He thinks Waymo's method is smarter than Tesla's. Why? Because Ford believes in using laser sensors, like Waymo does. Farley said these sensors, called LiDAR, are super important. They help cars see better, even when cameras can't. Farley also talked about how Ford is careful with new tech. They don't want to rush into things. He said Ford is not likely to use Tesla's tech soon. Instead, they might team up with other companies to add self-driving features to their cars. Tesla, on the other hand, uses only cameras for self-driving. Their CEO, Elon Musk, thinks this is safer and cheaper. But others in the industry are not so sure. They worry that without extra sensors, Tesla's cars might not be as safe. Ford has its own self-driving tech called BlueCruise. It lets drivers take their hands off the wheel on the highway. But they still need to pay attention. Ford is working on making it even better. They want drivers to be able to relax and read a book while driving. Farley also said Ford is not planning to make fully self-driving cars anytime soon. Instead, they will work with other companies who are already experts in this area.

questions

    Are there hidden agendas behind the partnerships between automakers and self-driving technology companies?
    How does Ford's preference for LiDAR technology align with consumer expectations for affordability in self-driving vehicles?
    What are the long-term implications of choosing between LiDAR and camera-only technologies for the future of autonomous vehicles?

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