Wellness Gifts: A New Holiday Trend

The holiday shopping scene is changing. People are now looking beyond traditional gifts like clothes and gadgets. Wellness products are becoming popular choices. Stores like Ulta Beauty and Target are giving these items more space. This trend started during the COVID-19 pandemic. People began focusing more on self-care and feeling good overall. Wellness products are not just for drugstores anymore. They have moved to beauty sections. Items like teeth whitening kits and vitamins now have better packaging. Influencers and celebrities are promoting them. Ulta Beauty has even opened wellness shops inside its stores. They sell things like probiotic gummies and sleep masks. The company plans to expand these shops. They are also adding more wellness brands. Ulta's customers come from different age groups. But millennials and high-income earners are buying more. The company is also introducing gift sets. These include items like essential oils and beauty sleep kits. Bath & Body Works is also jumping on the trend. They have launched a new wellness fragrance collection. It includes ingredients like hyaluronic acid and shea butter.Target is another store embracing wellness. Their private brand, Joylab, offers workout gear. They also sell protein popcorn from Khloe Kardashian. Target's Chief Commercial Officer, Rick Gomez, says wellness is a growing category. He even bought protein powder as a gift for his nephew. Target might give wellness more space next year. Other retailers are also joining in. Walmart sells wellness items for the holidays. They target millennials and Gen Z shoppers. Best Buy sells health-tracking wearables like Oura rings. Kohl's carries massage guns and portable ice baths. People are buying these items for themselves while shopping for others. Wellness products are becoming more accepted. They are no longer seen as taboo. People are now requesting them as gifts. This trend is expected to grow in the coming years. The high price tags and wider acceptance make them popular choices.