The U. S. advertising scene has seen a huge shift in the last ten years. Five tech giants now control most of the market. These companies are Meta Platforms, Amazon, Microsoft, Alphabet (Google's parent company), and ByteDance (which owns TikTok). Back in the day, these five only had a small part of the pie. But now, they're expected to grab a whopping 65% of the mar...

Media giants are gearing up for their annual presentations to advertisers. This year, the stakes are higher than ever. Why? Because the economy is uncertain. Companies are worried about tariffs, inflation, and how consumers will react. These factors could greatly impact how much money advertisers are willing to spend. This week, big names like Comcast's NBCUniv...

The debate over whether Google's adtech business should be broken up has taken center stage in the latest antitrust showdown. The CEO of The Trade Desk, a major advertising tech platform, argues that Google's dominance in the adtech market is stifling competition. According to Jeff Green, Google's Ad Manager, the platform that helps publishers and advertisers manage ...