For the first time ever, soccer fans watching the World Cup will notice three-minute breaks in each half where ads can appear. FIFA calls these stops for player hydration, but most viewers will immediately recognize them as commercial breaks. While the game has always been sold as continuous action,
The big game turned into a showcase for artificial intelligence, with many commercials either built around AI or claiming to use it. One example was a vodka brand that used computer‑generated imagery, but the result felt more like a bad joke than a clever pitch. A music‑library company also advertis
The big game draws more than 120 million eyes, so brands are sparking a fireworks show off the field. This year’s lineup leans heavily on tech, health and nostalgia while keeping tone light amid recent news storms. Artificial‑intelligence firms dominate the billboards, with startups like Anthropi
At the annual Variety Entertainment Summit held during CES in Las Vegas, top industry leaders discussed the latest trends in streaming, AI, and advertising. NBCUniversal’s Beatrice Springborn noted a shift towards producing fewer, higher-quality shows, while A+E Studios' Barry Jossen saw this as a p
