Brands are shelling out big bucks for celebrities to star in their ads. In 2025, over a billion dollars was spent on securing top talent, beating pre-pandemic numbers. This surge in spending shows a clear shift in advertising strategies. Marketers are under pressure to prove their ads work. With th
Big brands are spending a lot of money on celebrities for their ads. They are putting more cash into famous faces while making fewer commercials. This is what a new study found. The study looked at thousands of ads and payments made from 2019 to 2025. It showed that brands spent over $1 billion on
The rise of AI chatbots is changing the game for brands trying to get noticed online. For a long time, Google has been the main player in online advertising, deciding which brands get seen and which get overlooked. But now, more people are using AI chatbots like ChatGPT to find information. This shi
The Super Bowl is a massive deal for advertisers. It is a chance to reach millions of viewers. Big brands are returning to the event after a few years of sitting it out. They are spending a lot of money despite record-high ad prices. This is happening even though the past couple of years have been t
The upcoming Super Bowl will be a spectacle that will attract more than 120 million viewers. For advertisers, it’s a golden opportunity to grab attention, and many of them are using celebrities and familiar faces to do just that. Brands are leaning into what makes customers feel comfort
The Super Bowl LVIII broadcast had a record number of celebrity-studded ads, with a whopping 57 out of 94 product ads featuring famous faces. This is a 22% jump from the previous year. A-listers were paid big bucks, in the $3-$5 million range, for their appearances. But, did these celebrities help t
Have you ever noticed how older adults are shown in TV commercials? Let's travel back to the 1990s to explore this. We interviewed ad creators, advocates for the elderly, and even some seniors themselves. A clear picture emerges: older people are often depicted as struggling with new technology or b
Ever scrolled past an ad and thought, "Yeah, that's weird"? Let's talk about AI ads. Take, for instance, the ad for an AI browser called Dia. The pitch? Use AI to find gifts for your family. But wait, in the ad, the CEO lets an AI chatbot chat with his wife. Isn't that odd? Why isn't he talking to h
