Smart brands now treat creativity like a muscle—not a luxury. Research shows firms that win top creative awards see profits jump by 2. 7% and share prices climb 4. 7% in the year after the win. That’s real money, not just a pat on the back. In a world where technology and customer tastes change over
Agencies often face a tough crowd when pitching new clients. Many brands have had bad experiences with other agencies, leading to mistrust. Kristin “KJ” Jones, SVP of integrated media at Rise, a Quad Agency, has seen this firsthand. She loves the moment when clients realize they’re dealing with a di
Coca-Cola is not backing down from its AI adventure. After last year’s AI holiday ad caused a stir, the company is diving even deeper into artificial intelligence this season. Pratik Thakar, the head of generative AI at Coca-Cola, shared his thoughts at the Brandweek 2025 event in Atlanta. He made i
Luxury brands are now using advanced AI and data science to connect with their most valuable customers. One digital marketing agency has seen a huge increase in website traffic and customer value for their clients who use a special AI-driven approach. The agency says the real challenge is not just
At a recent event in Cannes, big names in tech and consulting talked about how AI is changing the game for understanding fans. Deloitte and Amazon Web Services (AWS) shared their insights on how they use AI to study fans and help companies connect with them in a more personal way. Deloitte's Conver
AI is transforming the business world, and Chinese companies are at the forefront of this revolution. Jerry Ye, a Caltech graduate, returned to China in 2017 to establish Whale, a global AI company. Whale specializes in AI software and hardware for retailers, boasting clients like Starbucks, Xiaomi,
