BEHAVIORAL SCIENCE

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Jan 03 2026SCIENCE

How Do We Really Change Behavior? Science vs. Common Sense

People often have their own ideas about what makes others follow rules. This is important because these beliefs can influence how they react to policies designed to change behavior. But do these everyday ideas match up with what science says? A big study asked over 3, 000 people about what they thi

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Nov 26 2025TECHNOLOGY

Smart Tech Unlocks Secrets to Better Ads

In the world of advertising, a new tool is making waves. This tool uses smart tech to understand how people think and feel. It then uses this info to make ads that really connect with people. The result? Ads that work better and cost less to make. This tech is not just for one type of ad. It works

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Sep 02 2025HEALTH

Why Dating Apps Might Be a Psychopath's Playground

Dating apps have become a popular way to meet new people, but recent research suggests they might also be a haven for psychopaths. A study found that men with psychopathic traits often report more sexual encounters on these platforms. This doesn't mean every successful dater is a psychopath, but cer

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Aug 02 2025EDUCATION

Why Do We Struggle to Accept Praise?

Have you ever received a compliment and immediately felt uncomfortable? You're not alone. Many people find it challenging to accept praise, and it's not just about being modest. It's a complex issue that involves self-perception and social interactions. When someone says something nice to you, what

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Jul 04 2025HEALTH

How Doctors Can Help Seniors Cut Down on Risky Meds

Older adults often take medications that can be risky, like benzodiazepines and sedatives. These drugs can cause problems, especially for seniors. Doctors have tried different ways to reduce the use of these medications, but with limited success. One way to help is by using electronic health record

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Nov 18 2024LIFESTYLE

Happiness Guru Arthur Brooks: A Personal Journey

Arthur Brooks, a Harvard professor and behavioral scientist, has made a name for himself by studying happiness. But his journey didn't start with a desire to help others. It began with a personal quest to understand his own unhappiness. He compared happiness to astronomy, thinking he could study it

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