BRAND MARKETING

Brands are shelling out big bucks for celebrities to star in their ads. In 2025, over a billion dollars was spent on securing top talent, beating pre-pandemic numbers. This surge in spending shows a clear shift in advertising strategies. Marketers are under pressure to prove their ads work. With th

There is only one massive event where entertainment and advertising collide. It is the Super Bowl. The 2024 game will be played on February 9th and will be broadcasted on Fox. The Super Bowl is the biggest advertising event of the year. Do you want to know why it's so expensive? Because it reac