The 2028 Summer Olympics and Paralympics are coming up in Los Angeles, and the focus is on how technology can bring the event to viewers worldwide. The chief marketing officer for LA28 explained that his past work with customer journeys and fan engagement—both in the real world and online—has equ
France’s plan to host the 2030 Winter Games is facing unexpected hurdles, with ice hockey now looking for a new home in Paris. Officials had hoped to use Nice’s soccer stadium—renovated temporarily for hockey—but the city’s new mayor shut down the idea. Now, Paris is stepping in with two existing ar
Think about the people who keep lives running smoothly behind the scenes. They're the family members tending to a child’s scraped knee, the neighbors checking in on an elderly person, or the dedicated workers staffing daycare centers and nursing homes. While no medals are handed out for these daily
Tristan Thompson, a former NBA champion, spoke openly about the International Olympic Committee’s new rule that will bar transgender athletes from women’s events at the 2028 Games. He said the decision matters to him as a father of daughters and nieces, saying that men’s genetic makeup is “totally d
Every winter, some people jump into icy waters to raise money for good causes. In Boulder, hundreds chose to take a chilly leap last Saturday at the annual Polar Plunge. The event raises funds for Special Olympics Colorado, supporting athletes with intellectual disabilities. This year’s plunge happe
Derwin James Jr. shared his thoughts at LAX after the Fanatics Flag Football Classic, where NFL teammates faced off against the U. S. flag football squad and celebrities. He praised the flag players for their skill but urged active NFL athletes to think twice about joining the 2028 Summer Games. Jam
A new flag‑football tournament has grabbed headlines, pulling together a mix of sports icons and internet personalities. The event, originally slated for Saudi Arabia, was moved to Los Angeles just weeks before it kicks off. Its schedule includes a draft where celebrities such as Logan Paul and form
The U. S. men's ice hockey squad surprised the world by beating Canada in a dramatic overtime match at the Winter Olympics. The game was intense, with both teams showing great skill and determination. American goalie Connor Hellebuyck played a crucial role, stopping many shots and keeping his team i
The Olympic arena in Milan felt less like a battlefield and more like a giant playground where people from all over the world could shout for their own athletes while still respecting those cheering for others. Before heading to the airport, a man bought several American flags and wondered if wav
Norway finished top of the medal table with 41 prizes, including 18 golds, followed by the United States and Italy. Yet numbers alone miss the drama that unfolded on and off the slopes. The spotlight fell on figure skater Alysa Liu, who after a brief retirement returned to win gold. Her performan
