BRAND PARTNERSHIP

Jun 24 2026BUSINESS

MGA’s Brands Get a Digital Boost with New YouTube Partnership

MGA Entertainment isn’t just counting on toy shelves to stay relevant—it’s betting big on YouTube. The company recently extended its digital partnership with Little Dot Studios, a team specializing in growing brands online. This isn’t brand-new ground for them; they’ve worked together since 2021 to

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Jun 18 2026ENTERTAINMENT

Behind-the-Scenes Moves in Short-Form Video Ads

A deal bringing together two companies from different ends of Asia’s entertainment and tech worlds could change how brands reach young viewers in places like Indonesia, Vietnam, and the Philippines. One side, COL Group, started small in China and now runs one of the biggest global platforms for micr

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May 13 2026CRYPTO

Binance’s top marketer moves on after shaping the crypto giant’s brand

The woman leading Binance’s push to make crypto feel mainstream has decided to step back. After just nine months in the role, the company’s chief marketing officer is leaving at the end of June, closing a brief but notable chapter in the exchange’s history. Her exit comes as the broader crypto marke

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May 08 2026CELEBRITIES

Golloria George: How a TikTok Star Bridges Gaps in Beauty

Golloria George built her online fame by speaking up where others stayed silent. With over 3 million followers across TikTok, Instagram, and YouTube, she didn’t just share makeup routines—she called out gaps in the industry. Her viral 2024 video criticized a foundation shade so off that she said it

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Apr 11 2026ENTERTAINMENT

What keeps a gaming team and a tech brand teamed up for six years?

Hanwha Life Esports and Razer just signed another deal keeping them connected until 2026. That’s six straight years of working together—rare in the fast-moving esports world. They first joined forces in 2021, but their roots go back even further when Hanwha Life Esports started as an upstart team wi

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Apr 02 2026CRYPTO

LBank’s First‑Quarter 2026: Trading Milestones and New Partnerships

LBank announced its Q1 2026 results, showing a surge in multi‑asset trading that pushed daily volume past two billion dollars. The exchange rolled out its TradFi section, allowing users to trade both traditional and digital assets from a single platform. On March 18 the volume milestone was hit, sig

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Feb 14 2026BUSINESS

New Kids' Content Venture: Lumee Takes the Stage

A new player has entered the kids' digital content arena. Lumee, a collaboration between Hasbro Entertainment and Animaj, is setting out to make waves in digital advertising and brand partnerships. This team-up brings together some big names in kids' entertainment, like "Peppa Pig, " "Transformers,

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Jan 06 2026LIFESTYLE

J. Crew Teams Up with U. S. Ski & Snowboard for a Fresh Collection

J. Crew and U. S. Ski & Snowboard have teamed up to create a collection that combines style and function. This is not just a random partnership. It makes sense. J. Crew is known for its cozy knitwear. U. S. Ski & Snowboard is all about technical gear for winter sports. Together, they have created a

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Dec 16 2025ENTERTAINMENT

Cuddly Collectibles: The New Craze in Toy Collecting

MGA Entertainment has introduced a new toy category that combines the excitement of mystery boxes with the comfort of huggable plush toys. This new line, called Hyojo, features characters inspired by popular food brands like Hershey's, Reese's, and Hostess. Each mystery box contains a surprise chara

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Dec 01 2025ENTERTAINMENT

New Studio V47 Aims to Blend Brands and Stories

A new player has entered the entertainment scene, aiming to shake things up. V47 Entertainment, a joint venture between Virtue Asia and Goldfinch International, is set to create content that blends brands and storytelling. This Singapore-based studio plans to produce films, TV shows, digital content

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