MGA Entertainment has introduced a new toy category that combines the excitement of mystery boxes with the comfort of huggable plush toys. This new line, called Hyojo, features characters inspired by popular food brands like Hershey's, Reese's, and Hostess. Each mystery box contains a surprise chara
A new player has entered the entertainment scene, aiming to shake things up. V47 Entertainment, a joint venture between Virtue Asia and Goldfinch International, is set to create content that blends brands and storytelling. This Singapore-based studio plans to produce films, TV shows, digital content
Davido, a Nigerian artist, took a big risk when he left school to pursue music. His dad wasn't happy, but Davido's gamble paid off. He's now performing at the Essence Festival of Culture 2025 at the Caesars Superdome in New Orleans. This is a huge deal, especially for someone who bet everything on A
The world of soccer and high fashion are coming together in exciting ways. Before big matches, players often walk out in stylish outfits from luxury brands, not just their usual sports gear. This trend is not just about looking good. It is about businesses and teams working together to reach new
Maria Sharapova, the former tennis pro, has always been about more than just sports. She's now using her voice to highlight how female athletes are making waves in the business world. In an article for The Business of Fashion, she talks about how athletes like Serena Williams and Naomi Osaka are sho
Boiler Room, a streaming series and events platform, has now switched hands, moving from ticketing giant Dice to European event giant Superstruct Entertainment. The details of the deal are under wraps, but it's clear that Boiler Room's team will stay in charge while tapping into Superstruct's global
Conor McGregor, a famous MMA fighter, has parted ways with Proper No. Twelve, an Irish whiskey brand he helped create. This decision came after McGregor was found responsible in a civil case involving sexual assault. The brand's distributor, Proximo Spirits, stated that they won't use McGregor's nam
Coco Gauff isn't just amazing on the tennis court; she's also a fashion icon! The 20-year-old American player has teamed up with a big haircare brand called Carol's Daughter. This deal, worth $27 million, is all about celebrating the beauty of Black hair. In a fun video, Coco and journalist Taylor R
In the ever-growing creator economy, brand partnerships are a top way to earn money. While other methods like affiliate links and subscriptions exist, the challenge lies in matching brands with the right creators. Enter Passionfroot, a Berlin-based startup aiming to streamline this process. Founded
Ever wondered who's behind the scenes of your favorite influencers? Let's dive in and meet some of the key players. At United Talent Agency (UTA), Ali Berman, Damon Lau, Raina Penchansky, and Oren Rosenbaum are the brains behind big names like Emma Chamberlain on YouTube and Alex Cooper from Ca
