The Challenge of Marketing 'Black Girl Magic': Lessons from Kamala's Campaign
Kamala Harris' 2024 presidential campaign made a big splash with high-profile celebrity endorsements. Beyoncé, Megan Thee Stallion, and other stars were front and center at her rallies. This strategy aimed to appeal to young, hip voters by leaning into the idea of "Black Girl Magic. " This concept, popularized by the TV show Scandal, highlights Black women's strength...