Coca-Cola's Bold Move with AI: A Year Later
Coca-Cola is not backing down from its AI adventure. After last year’s AI holiday ad caused a stir, the company is diving even deeper into artificial intelligence this season. Pratik Thakar, the head of generative AI at Coca-Cola, shared his thoughts at the Brandweek 2025 event in Atlanta. He made it clear that AI is here to stay, and companies must embrace it or ris...