CUSTOMER BEHAVIOR

Aug 02 2025BUSINESS

Cheesecake Factory Shakes Up Menu with Budget-Friendly Bites and Bowls

The Cheesecake Factory is making waves with a fresh menu update, introducing two new categories: Bowls and Bites. These additions are aimed at providing customers with more wallet-friendly choices. The changes were announced during the company's latest earnings call and are now available at all U.

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May 30 2025BUSINESS

Influencers and Buying Choices on Chinese Social Media

The world of social media is a big deal, especially in China. It is a place where influencers hold a lot of power. They can sway what people buy. A recent study looked into how these influencers and the happiness people get from social media affect buying decisions. The study focused on entertai

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Dec 18 2024BUSINESS

Walmart Staff Get Cameras for Holiday Season

As holiday shopping ramps up, Walmart is testing out an interesting new tool to help its workers. The retail giant is planning to attach body cameras to some of its store employees. The idea is to deter bad customer behavior and maybe even cut down on theft. This isn't the first time we've seen this

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Sep 10 2024BUSINESS

Boston's Restaurants: Summer Slump or a Sign of Deeper Trouble?

Boston's beloved restaurants are struggling. This summer, typically a slower period anyway, was especially tough. Diners are spending less, coming out less often, and industry experts are asking: is this just a summer blip, or a sign of deeper trouble? We hear from restaurant owners about rising c

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