Live-streaming shopping is a big deal these days. It's changing how people buy things and how brands sell them. But what's going on behind the scenes? Let's talk about the choices streamers make when selling products.

Streamers have different ways to sell stuff. They can do one big show or split it into two. If they do two shows, they can share info about the products or keep it a secret. The choice depends on a few things.

First, it's about the fans. If a streamer doesn't have many fans, they might do two shows without sharing info. But if they have lots of fans, one show is often enough. It's like having a small party versus a big one. You plan differently.

Now, what if the products are similar? If they're not competing much, streamers might do two shows and share info. But if the products are very different, one show might be better. It's like selling shoes and selling cars. You wouldn't mix them up.

Time matters too. If the shows are close together, streamers might not share info. But if there's a big gap, they might share. It's like telling a secret right away or waiting a while.

So, streamers think a lot about their fans, the products, and the timing. It's not just about selling stuff. It's about making smart choices.

E COMMERCE STRATEGY

Streamers and Their Smart Selling Strategies

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