In today's digital age, the Metaverse is becoming a hot topic, blending fun, work, and social life into one virtual space. But how does this new technology affect travel and tourism, especially for China's Gen Z? A recent study dug into this question, focusing on what makes this generation tick when it comes to adopting the Metaverse for leisure travel. The study lo...

Social media is a huge part of daily life. It's where people share, connect, and even shop. In Vietnam, Generation Z is leading the charge in the organic cosmetics market. These young consumers care about sustainability and eco-friendly products. But what drives them to make a purchase? That's where social media marketing comes in. A recent study dug into this quest...

The burger, once a staple in American fast food, is facing tough competition from the chicken sandwich. This shift is not just a fad but a reflection of changing consumer preferences, especially among Gen Z. The demand for chicken sandwiches has been on the rise, with more chicken restaurants opening and burger joints closing. Between 2019 and 2024, around 2, 800 ne...

Generation Z, often called Digital Natives, have seen a huge shift in how they shop. This is largely because of the rise of e-commerce. A recent study looked into how product videos on the Shopee video platform affect the impulse buying habits of this group. The focus was on how different types of experiences, like entertainment, education, escapism, and aesthetics, ...

As restaurants grapple with rising costs and declining sales, a new warning from the U. S. surgeon general could further strain their profits. The warning highlights the link between alcohol and cancer, coming at a time when many Americans are cutting back on dining out due to inflation. According to the National Restaurant Association, sales have dropped by 1. 7 per...

Dave Lawson, a seasoned motorbike mechanic from Perth, is closing his workshop, The Bike Doctor, after 43 years. He blames young workers, specifically Generation Z, for the closure. He thinks they're unwilling to embrace apprenticeships due to low pay and what he considers extravagant spending habits. Lawson believes his generation has "spoiled" young people by shie...

In the run-up to the 2024 presidential election, a significant trend is taking shape within the workforce. A recent Harris Poll, commissioned by job search platform Indeed, reveals that a striking 40% of employees between the ages of 18 and 34 are prepared to resign from their positions due to ideological disparities with their employers or CEOs. This alarming figu...

As the 2024 presidential election approaches, a new trend has emerged among young employees: threatening to quit their jobs over political disagreements with their bosses. According to a Harris Poll commissioned by the job search company Indeed, 40% of employees aged 18 to 34 would walk out over political differences in the workplace or with the CEO. This staggerin...