MARKETING STRATEGIES

Apr 06 2025ENTERTAINMENT

The Unlikely Blockbuster

The newest movie in town, "Minecraft, " is making waves. It raked in a whopping $157 million in its first weekend. This isn't just big news for the year; it's a record-breaker for video game movies. The film, starring Jack Black and Jason Momoa, was expected to earn around $70 million to $80 million. But it shattered those predictions, pulling in fans from all age gr...

reading time about 2 minutes
Mar 27 2025ENTERTAINMENT

Apple's Clever Trick to Boost Apple TV+

Apple has a new way to get people to watch its TV shows. They have put a fake computer on their website. It is called the Lumon Terminal Pro. This computer is from the popular Apple TV+ show "Severance". The computer is not for sale. Instead, it is a trick to get people to sign up for Apple TV+. If someone buys a Mac, they get a free three-month trial of Apple ...

reading time about 1 minute
Mar 23 2025BUSINESS

Sip, Savor, Repeat: Fast Food's New Drink Craze

The fast-food scene is buzzing with a new trend: exciting beverages. This shift is not just about quenching thirst but also about attracting younger customers who are always on the lookout for something new and exciting. Chick-fil-A, famous for its fried chicken, has jumped on the bandwagon with its Pineapple Dragonfruit drinks. Meanwhile, Taco Bell has introduced th...

reading time about 3 minutes
Mar 21 2025HEALTH

Workplace Health: Spreading the Word on Hepatitis Testing

Japan is tackling a big health issue: hepatitis. The goal is to get more people tested for hepatitis B and C at work. This involves figuring out which departments are most eager to control the virus. It also means understanding what info they need to make testing happen. Plus, it's about finding the best ways to spread the word. This includes using social media and o...

reading time about 2 minutes
Feb 19 2025ENTERTAINMENT

Popcorn Buckets: The New Movie Theater Craze

Movie theaters have found a new way to boost their earnings. They're selling popcorn buckets. These buckets aren't just for holding popcorn. They're becoming a big part of the movie experience. AMC Entertainment, a big player in the movie theater world, started selling these buckets a few years ago. They made a lot of money from it. Other theaters like Cinemark, Mar...

reading time about 2 minutes
Feb 16 2025ENTERTAINMENT

When Scares Meet Sanctuaries: A New Wave of Horror Screenings

Churches are usually quiet and peaceful, but a new horror film is shaking things up. The movie, "The Monkey, " is taking a bold step by hosting screenings in churches. This is not your average horror movie night. It's a clever marketing move to reach new audiences. The film's marketing team is playing a smart game. They're tapping into the excitement of past campaig...

reading time about 1 minute
Feb 08 2025TECHNOLOGY

Ice Cream and AI: A Match Made in Data Heaven

Let's talk about ice cream. Ever tried selling it to someone who prefers salt? A fool's errand. That's why splitting customers into groups is so important in digital marketing. It's about making sure your message lands with the right people, not just throwing darts in the dark. So, how do you do it? With AI. Artificial intelligence can sift through mountains...

reading time about 1 minute
Dec 19 2024TECHNOLOGY

Meet the Future AI Speaker Users: A Machine Learning Prediction

Ever wondered who might be the next big users of AI speakers? Researchers used machine learning to find out! They looked at data from a 2019 survey by the Korea Broadcasting and Advertising Corporation, involving 3, 922 people. Using techniques like decision trees and support vector machines, they discovered some interesting facts. The most likely future users of AI ...

reading time less than a minute
Nov 22 2024HEALTH

Kids and TV: The Tasty Trick Behind Philippine Ads

Did you know that Filipino kids watch a ton of TV? A recent study checked out the ads shown on the top three kids' channels during school hours and after school. They wanted to see what kinds of food ads were being shown. Spoiler alert: it wasn't always healthy stuff! The study found that many food ads aimed at kids weren't promoting the healthiest options. Instead,...

reading time about 1 minute
Nov 14 2024BUSINESS

How a Crypto Casino is Cashing In on Your Memes

Ever notice how some memes on X seem to have a crypto casino logo stuck on them? Meet Stake, a casino worth over $2. 6 billion, founded by Australian entrepreneurs. They've been using memes to advertise, even though it's legally and morally questionable. Kids looking at memes are now seeing ads for gambling. Stake has a history of weird marketing tricks, like paying ...

reading time less than a minute