People often wonder who sells products better: famous people from TV and movies or influencers from social media. Both types are popular with advertisers, but research shows mixed results on who works best. The truth is, it depends on the situation. A recent study dug into this question. It looked at how well different factors make an endorsement work. These factors...
Tourism is always changing. It's a worldwide business that's growing fast, thanks to new technology. But it's not all smooth sailing. Predicting how the economy will be affected and understanding visitor habits can be tough. That's where deep learning comes in. It's a type of artificial intelligence that can help make sense of complex data. A new approach called Tou...
Apple's annual developer event is just around the corner. The event will kick off on June 9, 2025, at 10 a. m. Pacific Time. This year's WWDC is shaping up to be quite the spectacle. The tech giant has already started building hype with a fresh tagline and a new graphic. The updated WWDC page now sports a "Sleek peek" tagline, replacing the previous "On the horizon" ...
The gaming world is buzzing with excitement over Grand Theft Auto 6, but Rockstar Games has been unusually quiet since the first trailer dropped. This isn't just a classic Rockstar move; it's a strategic decision by their parent company, Take-Two. They want to keep the hype alive until the game is almost ready to launch. So, when will we see more of GTA 6? Probably n...
Got a craving for a caffeine pick-me-up on Monday? Big news! Starbucks is making a splash by serving up some free coffee the day after the Super Bowl. But why? And how? Well, first off, this perk is all about keeping their loyalty program, Starbucks Rewards, fresh and exciting. Members can score a free tall-sized (12 ounces) hot or iced coffee by activating a cou...
Picture this: A hot dog joint now ranks at the top, as the top dogs. Think of how the group made such a splash in the middle of a tough economic period. Portillo’s owes its success largely to its no-nonsense pricing and hearty portions. Portillo’s is the go-to for those craving something real to munch on They’re all...
Nintendo has finally unveiled its new console, and it's called the Switch 2. You might be thinking, "That's it? " Well, experts say this straightforward name makes a lot of sense. Dr. Serkan Toto from Kantan Games thinks it's a smart move. He says, "Thank goodness Nintendo didn't try to get creative with the name. " Nintendo is known for unique console names like the...
Beer lovers like Riojas from Lansing, Michigan, often see Modelo Especial at family events. This Mexican beer, along with Corona, is part of Constellation Brands' lineup. Constellation has gained a lot of Hispanic customers' loyalty. How? By focusing on them specifically. In 2023, Hispanic buyers made up 32.5% of Constellation's sales, even though they only make up 1...