In the fast-paced digital world, the tourism industry is under pressure to go green. A recent study in Vietnam looked at how online platforms and influencers can encourage tourists to visit eco-friendly places again. The research used the Motivation-Opportunity-Ability framework and found that feeli
American Express is in trouble. They've agreed to pay a massive $230 million to resolve multiple fraud investigations. This includes $138 million for giving customers bad tax advice about two wire products: Payroll Rewards and Premium Wire. These products were marketed as a way to save on taxes, but
Ever thought about how companies use ads to make their apps stand out on Apple devices? MobileAction just took a big step in that direction. They've joined forces with Skai to give app developers and marketers more tools and support for using Apple Search Ads. What does this mean? Well, it's like gi
Imagine a world without TikTok. For the live music industry, this could become a reality if a U. S. law banning the app isn't reversed by January 19. This would be a significant blow, especially during one of the industry's busiest marketing months. In recent years, TikTok has become a powerhouse fo
In wealthy nations, childhood obesity is a significant concern. To tackle this issue, different countries have implemented various policies to control food marketing. Some are voluntary, meaning companies choose to follow them, while others are mandatory, requiring strict adherence. These policies a
Imagine running a small business and suddenly losing a powerful tool like TikTok. That’s what millions of small business owners might face if a TikTok ban happens. Desiree Hill from Crown’s Corner Mechanic in Georgia knows this worry all too well. She started as a mobile mechanic and grew her busine
Brucellosis is a sneaky disease that affects livestock in parts of Rwanda, including the Rwamagana District. This disease is a bit like a hidden monster, sometimes causing no symptoms but still able to spread. Farmers often sell their milk through informal channels, combining milk from different hou
This festive season, Qatar Airways is making waves with its new AI-powered campaign. Instead of just offering flights, the airline lets you star in a holiday-themed adventure. You can swap your face with funny characters like elves and snowmen, and even win business class tickets! It's all about mak
Ever wondered who might be the next big users of AI speakers? Researchers used machine learning to find out! They looked at data from a 2019 survey by the Korea Broadcasting and Advertising Corporation, involving 3, 922 people. Using techniques like decision trees and support vector machines, they d
Let's talk about Cigar Aficionado magazine. This isn't your average smoking journal—it's all about premium cigars and the lifestyle that comes with them. Past studies have pointed out that the marketing around these cigars often spotlights glamorous themes, painting a picture of success and luxury.
