Americans are more divided than ever, and this polarization extends far beyond politics. It's not just about who we vote for or what policies we support, but also where we shop, what we consume, and what charities we donate to.

But what does this mean for the brands we love? According to YouGov, only 29% of U.S. brands are bipartisan, leaving the remaining 71% with strongly divided opinions from liberals and conservatives.

Some of these brands evoke extreme criticism and pushback, taking the form of targeted boycotts, online harassment, and even physical violence.

The National Rifle Association is often at the center of heated debates about gun control, making it a lightning rod for criticism from both sides of the political spectrum.

The athletic apparel brand has faced backlash from both sides for its marketing campaigns, with some seeing them as political statements and others as simply promoting diversity and inclusion.

The fashion brand has been criticized for its marketing and advertising practices, with some accusing it of promoting cultural appropriation and others seeing it as a harmless fashion brand.

The beverage giant has faced criticism from both sides for its marketing practices, with some seeing them as promoting unhealthy lifestyles and others as simply promoting a popular product.

As a major entertainment company, Disney is often seen as a symbol of American values, leading to strong opposition from those who disagree with its politics.

The tech giant has faced criticism from both sides for its business practices, with some seeing them as promoting a capitalist agenda and others as simply promoting innovative technology.

The retail giant has faced criticism from both sides for its business practices, with some seeing them as promoting a capitalist agenda and others as simply promoting affordable products.

The fast-food chain has faced criticism from both sides for its marketing practices, with some seeing them as promoting unhealthy lifestyles and others as simply promoting a popular product.

The beverage giant has faced criticism from both sides for its marketing practices, with some seeing them as promoting unhealthy lifestyles and others as simply promoting a popular product.

So, what does this mean for us as consumers? Should we be concerned about the political leanings of the brands we support? Or is it simply a matter of personal preference?

The answer, of course, is up to you.

As we navigate the increasingly polarized world of consumerism, it's essential to consider the impact our choices have on the world around us.

PEW RESEARCH CENTER

Divided We Shop: The Most Partisan Brands in America

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