The world of social media is a big deal, especially in China. It is a place where influencers hold a lot of power. They can sway what people buy. A recent study looked into how these influencers and the happiness people get from social media affect buying decisions. The study focused on entertainment-type influencers. The study used two main ideas. The firs...

Museums have been turning ancient artifacts into digital products. This has sparked a lot of interest in what makes people want to buy these items. The Value-Based Adoption Model was used to figure out what drives these purchasing decisions. This model looks at how people see the benefits and drawbacks of a product. It also considers how much they value it and how ot...

In New Zealand, the market for chilled ready meals is booming. This is mostly because people want food that is quick and easy to prepare. A recent study dug deep into what makes people want to buy these meat-based chilled meals. It looked at things like how people live, what they know about food, how the food tastes and looks, and what others think about these meals....

Imagine you're picking a private health insurance plan. What's the first thing that comes to mind? Trust? Quality? Satisfaction? These factors are crucial and they all play a role in whether you'll stick with your current plan or switch to a new one. First, let's talk about trust. When you trust your insurance company, you believe they have your best interests at he...