More companies are betting on digital personalities to push products. At first glance, it sounds futuristic—animated faces, synthetic voices, and storylines made to order. But the real question isn’t how new this idea is, but how well it actually works. Researchers tested three big levers that migh
The world of social media is a big deal, especially in China. It is a place where influencers hold a lot of power. They can sway what people buy. A recent study looked into how these influencers and the happiness people get from social media affect buying decisions. The study focused on entertai
Museums have been turning ancient artifacts into digital products. This has sparked a lot of interest in what makes people want to buy these items. The Value-Based Adoption Model was used to figure out what drives these purchasing decisions. This model looks at how people see the benefits and drawba
In New Zealand, the market for chilled ready meals is booming. This is mostly because people want food that is quick and easy to prepare. A recent study dug deep into what makes people want to buy these meat-based chilled meals. It looked at things like how people live, what they know about food, ho
Imagine you're picking a private health insurance plan. What's the first thing that comes to mind? Trust? Quality? Satisfaction? These factors are crucial and they all play a role in whether you'll stick with your current plan or switch to a new one. First, let's talk about trust. When you trust yo
