Sep 15 2024ENTERTAINMENT
The Olympic Spirit: How NBC's Unconventional Marketing Approach Revitalized the Games
The 2024 Summer Olympics in Paris, France, were not just about sports; they were also about rebranding the way NBCUniversal approaches marketing. By embracing unorthodox strategies, NBCU has successfully increased viewership, streaming records, and ad sales. The company's bold move to partner with celebrities like Paris Hilton, Dolly Parton, Sabrina Carpenter, and Sn...
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