Meghan Markle, the Duchess of Sussex, has recently launched her new lifestyle brand, American Riviera Orchard. While the brand's potential products and expansion plans have been revealed, a royal commentator, Jack Royston, believes that Meghan's latest venture would make more sense as a members-only club. In this article, we'll dive into the pros and cons of Meghan's new brand and explore why Royston thinks a private membership club would be a better fit for the Duchess.

On the surface, American Riviera Orchard seems like a typical lifestyle brand, offering preserves, yoga mats, kitchenware, and even a potential brick-and-mortar retail space. However, Royston argues that this approach is too generic and doesn't take advantage of Meghan's unique strengths and connections. "I think it would be fantastic as a private members club," he said. "There could be a real orchard attached to a wonderful house where you go and stay and meet all your high-class, high-profile, executive guests and so on."

Royston's idea is reminiscent of Soho Farmhouse, a members-only club that Meghan has been a member of for years. He believes that Meghan's connections to Soho House, specifically her friend Markus Anderson, could be leveraged to create a similar club. "If Meghan teamed up with someone like Soho House, it would be a fantastic networking opportunity for her," he said. "Even if she didn't do it with Soho House, but she did it as a private members club, she could use it to meet the great and good of Hollywood. And really kind of spread her wings and get herself out there."

But what are the benefits of a members-only club? For one, it would provide a unique and exclusive experience for members, allowing them to connect with like-minded individuals and industry leaders. It would also give Meghan a platform to showcase her interests and passions, such as cooking and gardening, while also providing a networking opportunity. And, as Royston pointed out, it would be a great way to symbolize the brand's exclusivity and prestige.

On the other hand, there are potential drawbacks to consider. For one, a members-only club may be seen as elitist or exclusive, potentially alienating some of Meghan's fans and followers. Additionally, the cost of membership could be prohibitively expensive for many people, making it inaccessible to those who would benefit most from the experience.

Ultimately, the success of American Riviera Orchard depends on how well Meghan can execute her vision and connect with her audience. If she can create a unique and compelling experience that resonates with her fans, the brand could be a huge success. But if she fails to bring something new and innovative to the table, the brand may struggle to stand out in a crowded market.

SOHO HOUSE

Meghan Markle's American Riviera Orchard: A Recipe for Disaster or a Recipe for Success?

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