Tokyo Game Show is building a spot for small teams and solo creators to shine. A new round of sponsors has stepped up to help indie developers show off their work without heavy costs. Nine companies from different corners of the business world—from big names like Nintendo to smaller groups like Amak
Healdsburg’s Little Saint, a 100% plant‑based eatery that opened on Earth Day 2022, is backing a fresh cooking series called “Climate Kitchen. ” The show will be hosted by Maggie Baird, who runs the nonprofit Support + Feed and is known for promoting vegan options worldwide. The restaurant’s owne
When premium clothing brand BOSS steps into tennis, it isn’t just about slapping a logo on shirts. The Italian label has quietly built a tennis empire piece by piece, starting with a grass-court tournament in Stuttgart where players wear BOSS clothes while hitting powerful serves. The Boss Open isn’
The Masters isn’t just about golf—it’s a carefully crafted experience, and some brands know exactly how to play along. Take Mercedes, for example. While fans focus on the tournament itself, the company has quietly built its own world around it. From sleek rides to private dinners, Mercedes doesn’t j
Hanwha Life Esports and Razer just signed another deal keeping them connected until 2026. That’s six straight years of working together—rare in the fast-moving esports world. They first joined forces in 2021, but their roots go back even further when Hanwha Life Esports started as an upstart team wi
Melvin Benn, the chief manager of Festival Republic, has publicly backed his choice to book Ye for London’s Wireless Festival after several sponsors decided to walk away. Benn explained that he believes in second chances and urged people to pause their immediate backlash. He said that in a world tha
A beer brand from Columbus, Ohio is stepping onto the green ahead of golf’s biggest showdown. Garage Beer, founded by NFL stars Travis and Jason Kelce, recently teamed up with Malbon Golf, a company blending golf fashion with streetwear culture. Their goal isn’t just selling a drink – it’s about kee
Konami Digital Entertainment has signed up again as a global sponsor for the 2026 World Baseball Classic. The tournament will run from March 5 to March 18, 2026, in four cities: Tokyo, San Juan, Houston and Miami. The Classic is organized by World Baseball Classic Inc. and will feature 20 nati
The British government is thinking about stopping companies that operate without a national license from putting their logos on sports teams. The move aims to cut down the influence of illegal gambling firms and level the playing field for those that follow UK rules. Premier League clubs already
The Olympic torch, on its way to Italy, stopped unexpectedly in front of ENI’s headquarters. An executive from a low‑carbon branch carried the flame, linking the event to ENI’s new “premium partner” status with the Games. ENI is also setting up a winter village in Milan, offering a snowboard simu
