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Jan 27 2026SPORTS

NASCAR's Big Bet: Sharing Resources and Sponsors to Bounce Back

NASCAR is in a tight spot. Last year wasn't kind to them financially. They had to pay a huge sum due to a legal issue with some racing teams. On top of that, fewer people are showing up to races, and their TV deals aren't bringing in as much money. So, what's their plan? They're reaching out to othe

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Nov 06 2025SPORTS

WNBA: Caitlin Clark's Rise Boosts League's Financial Game

The WNBA is seeing a big jump in money and fans. This is mostly because of Caitlin Clark, a superstar player. The league's media rights deal is about to get a huge boost. Starting in 2026, it will go from $60 million to $200 million each year. This is a big deal for the league's growth. Right now,

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Jan 02 2025SPORTS

Red Bull's Big Sponsorship Loss: What's Next?

Red Bull just lost a big chunk of cash. Bybit, a Singapore-based cryptocurrency exchange, was a major sponsor for Red Bull's F1 team. They had a three-year deal worth $150 million. But that's over now, and Red Bull's website has already taken down Bybit's name from their partners list. No renewal,

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