Denim is everywhere. It's tough, it's blue, and it's a staple in closets worldwide. But what happens when our favorite jeans wear out? Most end up in landfills or are burned, which is a huge waste. Over 80% of discarded denim meets this fate. That's a lot of wasted material. Imagine if we could give old denim a new life. A recent strategy shows promise. Firs...

Fashion's dark side has been under the spotlight for years. The industry's rapid pace and cheap prices have led to a lot of waste and harm to the environment. As a result, sustainable fashion has become a trend. But what drives women to choose sustainable fashion? And what stops them? A recent study looked into this by comparing university teachers and students. The...

In a surprising move, sustainable clothing brand Reformation has teamed up with one of Hollywood's most famous guys, Pete Davidson. This is not a romantic relationship, but a partnership to create some fancy new clothes. Sponsored sweatshirts with a very fancy name and boxer briefs with a name that no one can pronounce or understand. These are not regular cl...

In recent years, Gen Z has been making waves in the fashion world by prioritizing sustainability and eco-friendliness. Brands like PANGAIA are leading the charge, combining style with science to create clothing that's not only fashionable but also good for the planet. This shift towards slow fashion is all about choosing quality over quantity, investing in timeless p...