TECH MARKETING

The big game turned into a showcase for artificial intelligence, with many commercials either built around AI or claiming to use it. One example was a vodka brand that used computer‑generated imagery, but the result felt more like a bad joke than a clever pitch. A music‑library company also advertis

Dell recently made a surprising admission: most PC buyers aren't interested in AI features. This is a big deal because AI has been a major selling point for tech companies, including Apple, for years. At a recent event, Dell's head of product, Kevin Terwilliger, shared some insights. He said that c