TV VIEWERSHIP

Jun 24 2025SPORTS

The Big Game That Saved the NBA's Viewership

The NBA saw a big boost in viewership thanks to a thrilling Game 7 between the Oklahoma City Thunder and the Indiana Pacers. The game drew in an average of 16. 353 million viewers, with a peak of 19. 281 million during the final quarter. This made it the most-watched NBA Finals game since 2019, when the Raptors and Warriors faced off in Game 6, attracting 18. 3 milli...

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Jun 17 2025ENTERTAINMENT

Streaming's Big Moment: How It's Changing TV Viewing

Streaming services have reached a major turning point. For the first time, streaming content took the lead in May, edging out broadcast and cable TV in total viewership. This shift was highlighted in a recent monthly report on TV viewing habits. Streaming platforms captured 44. 8% of the TV screen time, while broadcast and cable together made up 44. 2%. This ...

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Mar 18 2025SPORTS

Weather Woes Can't Stop Golf's Big Show

The PGA Tour showed real skill in dealing with a stormy Sunday at The Players Championship. They managed to boost TV ratings despite the weather chaos. The final round drew in 3. 6 million viewers on NBC. This was a slight increase from the previous year, when Scottie Scheffler made a stunning comeback. This year, Rory McIlroy was the man to watch. He led the pack b...

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Nov 30 2024ENTERTAINMENT

The 98th Macy's Parade Breaks Records on NBC and Peacock

The Macy's Thanksgiving Day Parade, a beloved holiday tradition, hit a new milestone this year. It attracted a whopping 31. 3 million viewers across NBC and Peacock. The live broadcast on NBC alone drew 23. 6 million people, making it one of the most-watched entertainment specials on linear TV since 2020. This is a 10% increase from last year. The parade, known for i...

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Nov 02 2024ENTERTAINMENT

Magical Showdown: Agatha's Finale Pulls in Viewers

"Agatha All Along" wrapped up with a bang on Disney+, drawing in a big crowd for its final episodes. The series saw a significant jump in viewers, with 4. 6 million tuning in for Episode 8 and 3. 9 million for Episode 9, just one day after they were released. That's a nice boost compared to the first episode, which hit about 9. 3 million views over seven days. But w...

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Sep 17 2024ENTERTAINMENT

Emmy Awards Make a Comeback: A Surprising Turnaround in TV's Biggest Night

The 75th Primetime Emmy Awards, once plagued by a record-low audience, has made a stunning recovery. The second telecast of the year, hosted by the dynamic duo of Eugene and Dan Levy, drew a whopping 6.87 million total viewers, marking a three-year high for the prestigious awards show. This impressive turnaround is attributed to a 54% increase in viewership compared ...

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Sep 17 2024ENTERTAINMENT

Did the 76th Primetime Emmy Awards Turn the Corner?

The buzz surrounding the 76th Primetime Emmy Awards has finally reached a fever pitch. After years of dwindling viewership, the show appears to be making a comeback, with this year's telecast drawing in a whopping 6.87 million viewers on ABC. That's a 60% increase from earlier this year, when the 75th ceremony saw a mere 4.3 million viewers tuning in. But is this rea...

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