VIRTUAL PRODUCTION

May 08 2026ENTERTAINMENT

New Model for Filmmaking Uses Tech and Full Funding Approach

A new company is changing how movies get made by combining big money with the latest tech. Instead of struggling through the usual slow process of getting projects approved, this group steps in with full funding from the start. This removes layers of decision-makers who often water down ideas before

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Apr 15 2026TECHNOLOGY

Sony’s New 3‑D Capture System Is Coming This Summer

Sony has announced a fresh line of tools that will let anyone build detailed 3‑D models from real objects, starting next summer. The package includes a phone app that works with Sony’s Alpha cameras, a cloud‑based service for turning photos into high‑quality 3‑D graphics, and a rendering plug‑in tha

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Jan 10 2025ENTERTAINMENT

The Future of Entertainment: Streaming, AI, and More

At the annual Variety Entertainment Summit held during CES in Las Vegas, top industry leaders discussed the latest trends in streaming, AI, and advertising. NBCUniversal’s Beatrice Springborn noted a shift towards producing fewer, higher-quality shows, while A+E Studios' Barry Jossen saw this as a p

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Oct 05 2024ENTERTAINMENT

EFD Studios Unveils Massive Virtual Production Space in Spain

You might think that virtual production is just a fancy term for filming with green screens. But EFD Studios, a company with locations spanning four countries, has big plans to change the game. They're building one of Europe's largest virtual sets right outside Madrid, Spain. This isn't your average

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