In the world of advertising, a new tool is making waves. This tool uses smart tech to understand how people think and feel. It then uses this info to make ads that really connect with people. The result? Ads that work better and cost less to make. This tech is not just for one type of ad. It works for TV, radio, podcasts, and even digital ads. It looks at what peopl...
In the world of finance, things don't always go as planned. Banks on Wall Street are now turning to private credit to make a big deal happen. They're helping Novacap Investments Inc. buy Integral Ad Science Holding Corp. , a company that analyzes ads. The plan changed because banks couldn't find enough lenders for a traditional loan. Why? Well, some lenders are worri...
Amazon Fire TVs are known for their low prices. But why? It's not just about cutting costs. It's about making money in other ways. Data and ads play a big role. First, let's talk about data. Fire TVs collect a lot of it. They track what you watch, when you watch it, and even what you skip. This data is valuable. Companies pay for it. They use it to target ads and se...
Minnesota is seeing some fresh faces in various industries. Roxane Battle, a familiar face from local TV, has taken on a new role. She's now the vice president of communications and strategic initiatives at the Women's Foundation of Minnesota. This organization focuses on grants, research, and policy changes. Battle's background in media might bring a new perspective...
Teen smoking is a big problem worldwide. To tackle this, researchers decided to find out what kind of anti-smoking ads actually work for Chinese teens. They used two methods: surveys and focus groups. The goal? To figure out which ads are most effective and why. First, they looked at different types of ads. Some focused on the health risks of smoking. Others showed ...
Steve Huffman, the co-founder and CEO of Reddit, has finally joined the ranks of billionaires. This milestone comes after Reddit's strong financial performance, with the platform reporting its fifth consecutive profitable quarter. The company's stock has seen a significant rise, with a 7. 5% increase in a single day and a 75% increase over the year. This success has ...
Apple's ad business is growing fast, but the company isn't saying much about it. During a recent earnings call, CEO Tim Cook mentioned that Apple's ad revenue hit a record high. But when asked for details, he stayed quiet. This makes people wonder if Apple is building a big ad business, even though it used to stay away from ads. Apple's Services division, which incl...
Big brands are rethinking how they spend money on digital ads. A new company, Lower Cross, is leading this change. They help brands cut down on wasteful spending. The digital ad market is growing fast. It could hit $1 trillion by 2029. But not all that money is used well. Up to 40% of ad spend doesn't work. Lower Cross wants to fix this. Lower Cross is different fro...
Alphabet, the tech giant behind Google, just shared its latest financial results. The company made $102. 35 billion in the last quarter. That's more than what experts thought it would make. This is big news, especially because the company is investing a lot in AI and cloud services. The cloud services and AI division is growing fast. It made $15. 16 billion, which i...
The U. S. advertising scene has seen a huge shift in the last ten years. Five tech giants now control most of the market. These companies are Meta Platforms, Amazon, Microsoft, Alphabet (Google's parent company), and ByteDance (which owns TikTok). Back in the day, these five only had a small part of the pie. But now, they're expected to grab a whopping 65% of the mar...