Fans love wearing their favorite team’s colors, but many jerseys and hoodies end up forgotten in drawers. One clothing company decided to fix that by making fan gear that actually feels good to wear. Instead of plastering big team logos everywhere, they focused on soft fabrics and designs that last.
Sundial Media & Technology Group has opened a new door for brands looking to connect with real voices in the digital world. The company, known for its cultural media outlets like ESSENCE and Refinery29, now offers a full‑service agency called THEIA. The goal is to help brands tell stories through cr
The Atlanta Hawks took a different route to grow their fanbase. Instead of banking everything on game results, they built a strong third pillar around the actual game experience. This meant turning each match into more than just a basketball game—it became a cultural event. Fans kept coming back eve
Marketing keeps changing with new tech and trends, but some core ideas stay the same. The best strategies still depend on human behavior, not just tools. Trust, real connections, and clear messages matter more than flashy campaigns. Companies that focus on these basics often succeed, while those cha
A few years back, the usual response to bad news was clear: famous faces would post a message, say they were sorry, then disappear for a while before returning. That routine no longer seems necessary. Some well-known figures now choose a different approach—ignoring the noise and carrying on with the
Brands are facing a big challenge today. AI is making content creation super easy and cheap. This means there's so much content out there that it's hard to stand out. The old way of doing things—buying ads and hoping people notice—isn't working as well anymore. Some companies, like Gap, are realizi
Jersey Mike's, a popular American sub chain, is making a big move across the pond. The brand is planning to open 400 new stores in the U. K. and Ireland this year, marking its first major expansion into Europe. This deal is being led by the company's founder, Peter Cancro, through his company, JM Su
True Religion, a denim brand that was huge in the 2000s, is now putting a lot of effort into winning over women shoppers. The brand's marketing chief, Kristen D’Arcy, points out that women have a lot of buying power and are often very loyal to brands they love. Right now, women make up about 29% of
Marimekko, a Finnish brand known for its vibrant prints, has just opened its first store in Paris. This is a big deal for the company, as it's part of their plan to grow globally. The store is in the trendy Marais district, a place known for its art and culture. It's not just a shop; it's a space th
Coca-Cola is not backing down from its AI adventure. After last year’s AI holiday ad caused a stir, the company is diving even deeper into artificial intelligence this season. Pratik Thakar, the head of generative AI at Coca-Cola, shared his thoughts at the Brandweek 2025 event in Atlanta. He made i
