CONSUMER BEHAVIOR

Mar 25 2026BUSINESS

Virtual stars: what makes fans buy?

More companies are betting on digital personalities to push products. At first glance, it sounds futuristic—animated faces, synthetic voices, and storylines made to order. But the real question isn’t how new this idea is, but how well it actually works. Researchers tested three big levers that migh

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Mar 23 2026ENTERTAINMENT

Old Stars, New Brews: How Big‑Name Celebs Try to Sell Beer to Gen Z

Big breweries are hiring famous older actors and influencers to win over young drinkers. Miller Lite’s newest ad shows 82‑year‑old Christopher Walken advising a young man to meet people in real life instead of just liking them on an app. The commercial ends with the line “Legendary moments start

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Mar 21 2026ENTERTAINMENT

The New Wave of Celebrity‑Driven Audio Romance

Quinn is a young app that lets people pay for audio stories about romance and sex. In late 2025 it added two actors from a hit TV show to create a new series called Ember & Ice. The actors talk about love, fight and secret meetings while the listeners imagine themselves in the scene. Quinn’

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Jan 25 2026HEALTH

Fiber's Time to Shine: Why It's Taking Over

Fiber is stepping into the spotlight, and it's not just about digestion anymore. Younger folks, especially Gen Z, are catching on to how important fiber is for their overall health. They're realizing that a healthy gut can lead to clearer skin and even a sharper mind. This isn't just a passing fad;

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Jan 24 2026BUSINESS

Cattle Connections: Navigating the Beef Market Maze

CattleCon is happening in Nashville this year, and people are excited to meet up. One person will be there on Tuesday, February 3rd, ready to chat. They won't have a booth, but they're open to meeting up if you reach out. The beef market is a bit of a puzzle right now. The Mexican border situation

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Jan 12 2026BUSINESS

Wine Market in 2025: A Shift in Power

The wine world has changed a lot since a few years ago. The days of quick profits and wild spending are over. Now, the market is more careful. People are buying wine to drink, not just to invest. Prices have dropped to match real demand. Both wine sellers and buyers had to adjust in 2025. Prices on

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Jan 08 2026BUSINESS

Why Do We Buy Stuff We Don't Need During Live Streams?

Live shopping is big right now. It's like shopping on TV, but way more fun and interactive. Ever wondered why you end up buying things you didn't plan to during these live streams? It's not just about the products. It's about how the streamers present them. First, think about the streamers. The bes

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Jan 08 2026TECHNOLOGY

AI Hype: Why Tech Companies Might Be Overestimating Consumer Interest

Dell recently made a surprising admission: most PC buyers aren't interested in AI features. This is a big deal because AI has been a major selling point for tech companies, including Apple, for years. At a recent event, Dell's head of product, Kevin Terwilliger, shared some insights. He said that c

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Jan 02 2026ENTERTAINMENT

Streaming Takes Over: How People Chose to Watch in 2025

In 2025, streaming services became the go-to choice for entertainment. A big change happened when Netflix and HBO joined forces. This merger made some people worry about what it means for competition in the streaming world. No one is sure yet how this will affect theaters or the entertainment indust

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Dec 26 2025FINANCE

Christmas Gifts Get a Digital Makeover

Money is tight, and people are getting creative. With prices still high, Americans are rethinking what to put on their holiday wish lists. A recent study shows that many are now eyeing cryptocurrency as a gift option. Prices are still up compared to a few years ago. Housing, food, and other basics

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