CONSUMER BEHAVIOR

Jun 24 2025ENTERTAINMENT

Movie Theaters: Expect More Ads Before the Big Screen

Movie theaters are changing how they show ads. Before, they only showed trailers and a few short ads. Now, they want to add more ads right before the movie starts. This might not make everyone happy. People are noticing that movies don't start right on time. They often have to wait 20 to 30 minutes for the movie to begin. This is because there are so many ads and tr...

reading time about 1 minute
Jun 17 2025BUSINESS

Celebrities and Sports Betting: A Double-Edged Sword

The betting scene in the United States has undergone a significant shift since 2018. The lifting of the federal ban on sports betting has led to a boom in the industry. However, this growth has also sparked worries about the potential rise in problem gambling. Research has shown that traditional campaigns aimed at promoting responsible gambling often fall short. Thi...

reading time about 1 minute
Jun 17 2025OPINION

The Tesla Dilemma: Why Elon Musk Might Be the Problem

Elon Musk's actions have sparked a lot of worry among investors. The CEO's political activities have led to a significant drop in Tesla's stock value. Many pension funds and institutional investors are now questioning the risks of investing in Tesla. The Lehigh County pension fund, for instance, stopped buying new Tesla stocks. This move highlights a key responsi...

reading time about 2 minutes
Jun 14 2025FINANCE

Splitting the bill: The rise of pay later plans

It was a simple task. Brittany needed a new couch. However, every time she found one she liked, she hesitated at the checkout. The price tag was too high. She did not want to commit to such a large purchase all at once. Then, she noticed something interesting. Right below the usual payment options, there were new choices. Companies like Klarna, Affirm, and AfterPay o...

reading time about 3 minutes
Jun 12 2025BUSINESS

How Gen Z Shops for Organic Beauty in Vietnam

Social media is a huge part of daily life. It's where people share, connect, and even shop. In Vietnam, Generation Z is leading the charge in the organic cosmetics market. These young consumers care about sustainability and eco-friendly products. But what drives them to make a purchase? That's where social media marketing comes in. A recent study dug into this quest...

reading time about 1 minute
Jun 11 2025SCIENCE

The Hidden Dangers of Loose Car Seats

The safety of kids in cars is a big deal. Many parents think their child is secure in their car seat. But, the truth is, almost half of the time, these seats are not installed tightly enough. This can lead to serious injuries if a crash occurs. There are some car seats that come with special features. These features help to tighten the seat belt and keep it in pl...

reading time about 1 minute
Jun 10 2025HEALTH

Gambling Mistakes: Why Players Struggle with Spending

The world of electronic gaming machines is a tricky one. Many people who play these games struggle to keep track of how much they spend and win. A recent study looked into this issue and found some surprising results. First off, it's clear that most players have a hard time remembering and predicting their gambling spending. Only a small group could accurately recal...

reading time about 1 minute
Jun 10 2025HEALTH

California's Green Wave: Cannabis Habits Post-Legalization

California's legalization of recreational cannabis in 2016 has led to significant changes in how adults use the substance. A recent study shed light on the habits of cannabis users in the state. The study took place from December 2022 to February 2023. It included over 15, 000 participants. From this group, 4, 020 people who currently use cannabis were selected f...

reading time about 1 minute
May 26 2025BUSINESS

How Do People Decide to Buy Museum Digital Goods?

Museums have been turning ancient artifacts into digital products. This has sparked a lot of interest in what makes people want to buy these items. The Value-Based Adoption Model was used to figure out what drives these purchasing decisions. This model looks at how people see the benefits and drawbacks of a product. It also considers how much they value it and how ot...

reading time about 2 minutes
May 24 2025BUSINESS

The CosMc's Experiment Comes to an End

Fast food giant McDonald's has decided to shut down all five of its CosMc's stores. This decision comes just two years after the alien-themed coffee shops opened their doors. This move might seem surprising, but it's not entirely unexpected. The idea behind CosMc's was to tap into the growing market of specialty coffee and beverage chains. These chains have b...

reading time about 1 minute